LeSueur and her co-founders connected with Lauren Solomon, a national sales manager at Stanley. When Stanley stopped restocking the tumbler on its website, the women wondered if the Quencher could be reintroduced and marketed to a narrower but more passionate demographic. “We got so many pictures from teachers who all have them in their classrooms and from nurses stations with cups overflowing in different colors, and we knew we were onto something.” “Every time we linked it, it would sell out so quickly,” Ms. Hutchinson, their cousin, run The Buy Guide, an e-commerce blog and Instagram account, where the Quencher tumbler was among the first products they featured, in November 2017. and Linley Hutchinson, 36, who lives in Alpine, Utah. Taylor Cannon, 34, who lives in Purchase, N.Y. Its return to Stanley’s website in early 2020 is largely owed to three women: Ashlee LeSueur, 42, who lives in Carlsbad, Calif. Though still available for purchase elsewhere, “it was not being prioritized from a production and marketing standpoint” by the brand, Mr. About 110,000 people have signed up to be notified by Stanley when it’s back in stock, said Terence Reilly, the global president of Stanley, who added that the product’s sales increased by 275 percent in 2021 compared with 2020.īut a little more than two years ago, in late 2019, Stanley stopped restocking the Quencher on its website. Released every few months in batches that vary in quantity, the tumbler has been listed for as much as $100 on the resale site Poshmark. But every time Stanley restocks the tumbler, it has sold out, she said. She began coveting it after seeing social media posts by Kristin Johns and Emilie Kiser, both influencers who post about motherhood. “I don’t own a Stanley Tumbler, but I’ve been influenced and want to buy one,” said Rachel Thompson, 26, a stay-at-home mother and registered nurse in Delphi, Ind. Wertner own multiple Quenchers, others have been unable to secure a single one. “It’s one of those products that when you try it, you just don’t really go back to any other version of any other product,” Ms. Wertner also “couldn’t resist” the cute color options, she said. Owning multiple tumblers means she doesn’t have to worry if one is dirty - she’s a mom and has enough to think about - or if she wants to drink different beverages at once. She soon acquired a third and fourth (and retrieved her first). Wertner immediately bought a second, she said. When she left her first tumbler at her in-laws’ home, Ms. But after her sister-in-law “just kept talking about” the Quencher, she said, “I thought I might as well try it out, because I do love cups.” Now she owns four. “Every time they release a new color, I’m like, ‘How will I live without that one?’”Įmma Wertner, a 23-year-old part-time data manager and part-time content creator in Eastvale, Calif., was once turned off by the tumbler’s $40 price tag.
Perkins, who in March posted a video to TikTok raving about the tumbler that has since been viewed more than 300,000 times.
“Pretty much everyone that knows me now has one, including my mom, my sisters, my husband, my friends,” added Ms. It features a lid with a removable straw, a handle and an insulated body that is tapered, allowing it to fit in a cup holder. The 40-ounce tumbler, which costs $40, comes in 11 colors and occasional limited-edition shades. It has become the model of choice among a lot of millennial and Gen Z women, many of whom are mothers, and the influencers they trust. Lately, a new vessel has found its way into the hands, and onto the social media feeds, of the well hydrated: the Adventure Quencher Travel Tumbler from Stanley, a 109-year-old brand that specializes in camping gear and outdoor accessories. And a kitschy style of water bottle, emblazoned with hourly reminders of when to drink, emerged as a favorite among creative professionals and celebrities. Bottles from Hydro Flask - with their interchangeable lids and promise to keep beverages cold for up to 24 hours - were a must-have for VSCO girls. Nalgene bottles, long favored by a set best described as crunchy, became coveted by hypebeasts after collaborations with brands including Online Ceramics and Supreme. In recent years, with more people embracing reusable bottles as a way to avoid plastic, factions have formed over which style is superior. Though far less consequential than the many climate struggles around water, the debate over what type of vessel it is sipped from can also be intense.
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